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When to buy a new phone? At this time of the year, even iPhone and Samsung are available at the cheapest prices.

June 1, 2026 by Uma Shankar

If you are thinking of buying a new smartphone, then it is very important to choose the right time because the prices of smartphones reduce significantly in certain months of the year. In India, especially October and November are considered the best time to buy a phone. During this period, huge discounts are available on iPhone, Samsung and other brands. This can be gauged from the fact that at this time the demand for premium smartphones like iPhone and Samsung Galaxy increases by 30 percent of the total sales. Due to the festive season and online sales, smartphone prices reach their lowest levels at this time. Also, even after a few months of launch, good offers start available on the phone.

The biggest discount is available in October November

October and November are considered to be the best time to buy a smartphone in India because Diwali and other festivals fall during this period. Huge discounts are given on smartphones in big sales like Amazon Great Indian Festival and Flipkart Big Billion Days. At this time, facilities like bank offers, no cost EMI and exchange bonus are also available. Additional discounts are available on bank cards like SBI and HDFC, which makes the phone even cheaper. This is the reason why people buy smartphones on a large scale at this time and companies also bring attractive offers on their new and old models.

Smartphone sales increase in the festive season

In India, smartphone sales are highest in the months of October and November because there is a festive atmosphere at this time. People like to buy new phones during Diwali and Dhanteras. During this period, lakhs of smartphones are sold every day and there is huge traffic on online platforms. According to reports, at this time the demand for premium smartphones like iPhone and Samsung Galaxy increases by 30 percent of the total sales. There are huge sales in the budget segment also as people take advantage of the offers and buy new 5G phones. Many times a phone worth Rs 1 lakh is available for Rs 60 to 70 thousand.

Big role of online sales and bank offers

Big sales of Amazon and Flipkart like Great Indian Festival and Big Billion Days provide the biggest opportunity to buy a smartphone. In these sales, bank discounts, exchange bonuses and cashback offers are available, which reduces the price of the phone significantly. Many times companies themselves bring festive offers which include no cost EMI and additional discounts. Due to these offers, even expensive smartphones like iPhone and Samsung become affordable. This is the reason why people prefer to wait for a year and buy the phone at this time.

Price falls within 2 to 3 months after launch

If you want to buy a newly launched phone, then waiting a little can be beneficial for you. Usually, the price of any smartphone starts falling after 2 to 3 months of its launch. During this time, companies start giving bank offers and discount coupons so that sales can increase. After the arrival of new models, the price of old models also reduces. Brands like Apple and Google also add offers in the initial months after launching their flagship phones. Therefore, with right timing you can save thousands of rupees.

Also read: The first Windows PC with Nvidia chip is coming, will be equipped with AI features

About Uma Shankar

Uma Shankar writes about finance, business, and investment topics. He simplifies complex subjects like stock market, banking, tax, and cryptocurrency to help readers make informed financial decisions. Data-driven reporting is his strength.

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