Team India finally got its first win on the England tour. In the first match of the ODI series, the Indian team defeated England by 6 wickets. With this series, Virat Kohli and Rohit Sharma also returned to the field. However, both could not make any major contribution with their bat. The bat did not move but during this time Virat Kohli did something which caught everyone’s attention and some questions also started being raised. The question is whether Virat Kohli was busy marketing his athletics brand during the match?
In the first match of the ODI series played in Birmingham, Team India fielded first. A video of Virat Kohli while fielding went viral on social media. Then suddenly as soon as the broadcaster’s camera focused on Kohli and he started appearing on the screen, the Indian star started tying his shoelaces. Kohli re-tied the shoe laces of both his feet.
Now all this is a normal process and players are often seen tying laces during the match. But the most important thing here was that Kohli was seen deliberately tightening the laces on the other foot also and during this his shoes were clearly visible. These shoes were of Kohli’s own brand, which he had launched a few days ago. The focus of the camera also went on Kohli’s shoes and this video went viral.
Virat Kohli intentionally started untying and retying his shoelaces on the field to promote his One8 shoe brand
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— Incognito Cricket (@Incognitocric) July 15, 2026
This raised questions whether Kohli was doing this intentionally to market his new brand? Did they know that they were being shown on the screen? Or was it just a coincidence that Kohli was tightening his shoelaces at that very moment? Whatever the case, this video of Kohli went viral. While some social media users were calling it a marketing technique of the Indian cricketer, some even said that Kohli is more focused on marketing than the match.
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