Every day such products come into discussion on social media, which people are surprised to see. Recently, a similar product is going viral on the internet, whose price and design are attracting people’s attention. At first glance, many people were reminded of the tortoise-print incense sticks used in India for a long time. But when its price was revealed, people’s surprise increased further.
Actually, this product has been launched by France’s famous fragrance brand Diptyque. The company has made it a part of its summer collection. It is a kind of outdoor fragrance product, the purpose of which is to spread fragrance in open environments. However, its structure is such that it looks very similar to the tortoise print incense sticks available in the Indian market. This is the reason why social media users are making various interesting comments about this.
How much does it cost?
This product has been designed in the shape of a spiral. It includes the scent of lemongrass, which has been specially selected to make the outdoor environment fragrant. The company claims that its fragrance gives people the experience of a natural and open environment, but the discussion on the internet is more about its price and design than its fragrance.
Its price is surprising most people. The price of this spiral fragrance set has been kept at $68, which is equivalent to approximately Rs 6500 in Indian currency. A pack contains a total of six spirals, packed in three pairs. This means that customers have to spend a good amount of money for a simple looking spiral.
Not only this, the company is also giving the customers the option to buy a special holder with it. This holder is being sold separately and its price is $183, which comes to around Rs 17,500 in Indian Rupees. This means that if a customer wants to buy the complete set, he will have to spend a huge amount.
As soon as pictures of this product surfaced on the internet, people started comparing it directly to tortoise print incense sticks. Many users wrote humorously that the thing which they have been using for years at a very low price, is now being sold as a luxury product for thousands of rupees. Some people called it an example of expensive branding, while others said it was just a game of packaging and name. A popular page named Luxurious on the social media platform Instagram shared pictures and details of this product.
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