In today’s era, content creation has become a great means of earning. Many people are leaving their established corporate jobs and adopting it as a full time career, and are also becoming successful. One such couple is Muskaan Mittal and Ashish Gupta (Muskaan Mittal and Aashish Gupta), who social media But have shared their story, in which the couple told how they left their IT job and entered the world of content creation and their fortunes changed overnight.
Journey from job to becoming a creator
Ashish told that he was a data analyst by profession and used to earn Rs 12 lakh per year. Muskaan was a software developer and her package was Rs 23 lakh. The couple’s journey of becoming creators started in 2023, when a video of their Vietnam trip went viral. This boosted his morale and he started making videos on subjects like travel as well as relationships, health and lifestyle.
This is how earnings started
The couple said, first we started it as a side project. In October 2023, we got our first brand sponsorship, from which we earned Rs 15 thousand. According to the couple, along with their job, they earned around Rs 6.5 lakh that year. In the year 2024, he took a big decision to leave the job. After this, along with brand deals, he started organizing affiliate marketing and group travel trips. Now his earnings increased to Rs 45.3 lakh, which was much more than the salary he got from his corporate job.
The year 2025 proved to be a big turning point for him. According to Ashish, he left the old agency because he did not get the right exposure there. After this he focused on YouTube and Facebook, sold digital products and took his earnings to the next level through group trips. This year the couple earned Rs 1.09 crore.
The couple told that in the first four months of 2025 they had earned Rs 21.6 lakh. He also said that these figures are of total earnings, which do not include business expenses. However, the couple also says that this is a field where the income is not the same every month. Therefore, take steps very thoughtfully.
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