India is now working rapidly on the strategy to take its famous mangoes to new and premium markets of the world. After weakening of demand in traditional buyer countries, the government and export agencies are focusing on such countries where customers are ready to pay higher prices for better quality fruits. In this series, for the first time this week, special programs for the promotion of Indian mangoes were organized in Iceland.
Indian mango was promoted for the first time in Iceland
Embassy of India in Reykjavik in collaboration with Agricultural and Processed Food Products Export Development Authority (APEDA) organized a special showcase of Indian mangoes in Reykjavik and Akureyri on 24 and 25 June. During this, India’s popular varieties Dussehri, Chausa, Langra and Kesar were presented to local importers, traders and consumers. The objective of this initiative is to introduce new markets to the quality of Indian mangoes and increase export opportunities there.
Demand for Indian mango decreased in big buyer countries
According to recent trade data, India’s exports to many major mango importing countries have declined in April 2026. Mango exports to India’s biggest market United Arab Emirates (UAE) declined to $36.4 million from $9.65 million last year.
Similarly, exports to America declined from $50.8 lakh to $35 lakh and to Britain from $35.2 lakh to $23.5 lakh. Apart from this, decline in demand for Indian mango was also recorded in Gulf countries like Saudi Arabia, Kuwait and Qatar. It is clear from these figures that India will now have to strengthen its presence in new countries apart from traditional markets.
Positive signals coming from premium markets
However, the situation is not the same in all countries. Demand for Indian mangoes has increased in some developed countries. Exports to Oman increased to 9.4 lakh dollars, to Germany 7.4 lakh dollars, to New Zealand 3.5 lakh dollars and to Japan more than doubled to 1.7 lakh dollars. This indicates that there is good potential in premium markets for high quality Indian mangoes.
Iceland can become a new opportunity
According to APEDA, Iceland had imported mangoes worth about $3.3 million in 2025. At present, mangoes are imported from Thailand, Brazil, Cambodia, Ghana and Peru. India is now trying to increase its share in this market.
The recently signed India-EFTA Trade and Economic Partnership Agreement (TEPA) is also expected to ease market access for Indian agricultural products, especially mangoes. Iceland officials have also indicated that this agreement could boost the import of Indian agricultural products.
Exporters can get better prices
Experts believe that India’s aim is not just to increase mango exports but also to reach rich markets where customers are willing to pay higher prices for premium quality fruits. If this strategy is successful, Indian mango exporters will get better prices along with access to new markets and their dependence on traditional markets like Gulf countries will be reduced. This is expected to give new strength to both the global identity and export of Indian mango.
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