Craze for cakes and desserts is increasing in India, this is how the picture of sweet market is changing

There was a time when cakes were cut only on birthdays, weddings or big festivals. But, now this trend has changed a lot as compared to earlier. People have started celebrating even small happiness. Apart from birthdays, it has become common to cut cakes on promotions, baby showers, farewells, friendship days and even on small achievements. In today’s busy life, people like to celebrate even small happiness. However, some people are now starting the trend of cutting cakes without any reason. This is the reason why the demand for cakes, pastries, brownies, cookies and various types of desserts is continuously increasing. This trend of online ordering, increasing popularity of home bakers and the trend of customized cakes has taken this market to new heights.

Recently Just Dial has released its search trend report. It has come to light that in the last one year there has been a significant increase in online searches related to bakery and desserts. It is clear from this that people’s preferences are changing rapidly and they are now giving more importance to taste as well as convenience and customization. This change is not limited only to big cities but it is being seen rapidly in small and emerging cities also. Now consumers are giving priority not only to taste but also to services like convenience, customization and home delivery. This change has brought new opportunities for India’s bakery industry.

Just Dial Statistics-

1. Cakes are no longer limited to just birthdays or weddings, people are cutting cakes even on small occasions.
2. There was an 11% increase in online searches related to bakery and homemade desserts.
3. The demand for cakes and desserts is increasing rapidly even in small and emerging cities.
4. Home bakers and cloud kitchens are directly benefiting from the increasing demand.
5. Online ordering and food delivery apps have given a new impetus to the bakery business.
6. The demand for customized, theme-based and premium cakes is continuously increasing.

People’s preferences are changing

Rapid changes are being seen in eating habits in India. While earlier people used to prefer sweets on every occasion, now cakes, cupcakes, cheese cakes, brownies and exotic desserts are also becoming the first choice of people. The younger generation is being influenced by the new dessert trends seen on social media, while families are also adopting the tradition of cutting cakes on small occasions. This is the reason why the bakery industry is continuously growing.

Signs of increasing demand visible

When comparing the period from June 2025 to May 2026 with the data from June 2024 to May 2025, many interesting things have emerged in the data of Just Dial. According to the report, an 11 percent increase has been recorded in searches related to bakery and homemade desert services across the country. At the same time, searches for celebration cakes and their delivery services have also increased by 6 percent. Talking about cities, Pune recorded the fastest growth with a growth of 24 percent, while Mumbai lagged behind with a growth of 19 percent and Delhi with a growth of 18 percent. Apart from this, a huge increase of 41 percent was recorded in the searches related to celebration cake in Chandigarh, which is a big indication of the increasing demand in this area.

Home bakers also got benefit

Digital platforms and food delivery apps have further accelerated this change. Now consumers can order cake or dessert of their choice online in just a few minutes. On the other hand, home bakers are also expanding their business rapidly through social media and digital platforms. The demand for customized cakes, theme based designs and desserts prepared as per personal favorites is continuously increasing. Due to this, those starting new small businesses are also getting new opportunities.

Small towns also become markets

It has also been revealed in the report that not only big cities but also emerging cities are moving forward rapidly in this trend. There has been an increase in searches related to celebration cakes in cities like Chandigarh, Malappuram and Thiruvananthapuram. It is clear that due to better internet access and increase in online services, the demand for premium bakery products is increasing rapidly even in small cities. At the same time, the number of small business people is also increasing.

Demand for customized-healthy desserts

Today customers do not want just normal cakes. They are liking cakes with design and taste of their choice. Along with this, the demand for sugar-free, vegan, gluten-free and high-protein desserts is also continuously increasing. This is the reason why companies are bringing new products into the market. It is being said that if this continues, India’s bakery and dessert industry will grow rapidly in the coming years. This will benefit local bakeries, cloud kitchens, home bakers and online delivery platforms. Besides this, new opportunities for employment and investment will also be created.