There was a time when yoga was seen only as a health and spiritual practice. But in the last decade, yoga has taken the form of a big industry. The growing influence of International Yoga Day, people’s awareness towards fitness and expansion of digital health services have taken the business related to yoga to new heights. Many companies in India are doing business worth crores of rupees through products and services related to yoga and wellness.
Patanjali: Journey from Yoga to FMCG Empire
Patanjali Ayurveda has played a big role in making Yoga available to the common people. The company, started under the leadership of yoga guru Baba Ramdev, made yoga and Ayurveda the basis of its business model. The company reached out to millions of customers through yoga camps and health awareness campaigns.
Today Patanjali has become a big name in the field of food items, Ayurvedic medicines, personal care and health products. The belief and brand value associated with Yoga has given the company a strong identity in the FMCG sector.
Decathlon: from yoga mat to fitness gear
Decathlon saw yoga as a huge retail opportunity in India. The company sells yoga mats, yoga blocks, yoga straps, fitness apparel and other accessories. Every year around International Yoga Day, there is a significant increase in the demand for yoga products. The growing trend of fitness and home workouts has strengthened the sales of Decathlon’s yoga products. The company is taking advantage of this demand through both online and offline channels.
Cult.fit: New model of earning from digital yoga
Cult.fit has created a new business model by taking yoga to the digital platform. The company offers yoga classes, meditation sessions and wellness programs through its app and fitness centers. The popularity of online yoga classes increased rapidly after the Covid pandemic. This benefited companies like Cult.fit, which added a large number of customers through a subscription based model. Today yoga has become an important part of the company’s fitness ecosystem.
Noise and boAt: A touch of technology in yoga
Wearable technology companies like Noise and boAt are also benefiting from the yoga and fitness trend. Features like yoga mode, heart rate monitoring, stress tracking and breathing exercises are being provided in smartwatches and fitness bands.
Consumers who do yoga are using these devices to track their fitness and health activities. Due to this, the demand for wearable devices is continuously increasing and companies are getting new customers.
Yoga became an opportunity worth crores of rupees
Experts believe that yoga has now become not only a health activity but also a big economic opportunity. Many sectors like FMCG, fitness, sports retail, digital health and wearable technology are earning profits from this. As awareness towards fitness and healthy lifestyle increases among people, the scope of business related to yoga is likely to become even bigger.
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