More than a decade has passed since OnePlus came to India, the company launched its first phone in the Indian market in December 2014, which was named OnePlus One. Initially, the company had launched the smartphones in the market for the customers by giving them the Flagship Killer tag. The company’s philosophy behind Flagship Killer was that the company wanted to give top performance to the customers by giving them flagship features at half the price of competitors like Apple and Samsung.
Invite system ran for two years
Initially, the company’s smartphones were made available on INVITATION basis, one had to first sign up for the phone, which the company named as Invite. This system of the company may sound very strange to you today, but when OnePlus entered in 2014, at that time the company used to follow the invite system to manage the huge demand of customers for smartphones.
Invite system ended in 2016
When on 14 June 2016 OnePlus When 3 was launched, the company also closed the invite system forever with the launch of this phone. In India, the company has joined hands with the e-commerce platform Amazon since its inception, which was the reason why every phone of the company, after its launch, has been sold on Amazon apart from the company’s official site.
How big is OnePlus’ business in India?
According to the DataFin website, OnePlus has maintained a large, multi-billion dollar business in India, with the company’s FY25 revenue being more than Rs 12,983 crore. According to this site, the company has been in profit in FY25 and the company has a loyal user base of about 28 million people. The company was one of the top mobile players in the country, especially in the flagship and mid-range, then gradually the company started gaining dominance in the affordable segment as well.
The company will close business from these countries
OnePlus recently announced that the company will stop launching new products in Europe and North America, which the company has described as a proactive global strategy adjustment. This announcement comes hours after Bloomberg reported that parent company Oppo is restructuring its smartphone business and planning to shut down OnePlus operations in several international markets.
The company has confirmed the decision to merge business from Europe and North America. There was such a stir in India also that the company is preparing to close the business from India also, but in the report of Moneycontrol it has been said that at present the company is not preparing to close the business from India. Responding to Economic Times’ questions, OnePlus India said that the company is running its business as usual, all local operations are on track. The company said that we request you not to pay attention to speculations without verification.
Competition with Apple-Samsung in premium segment, this is how it won the hearts of customers
Be it the Indian market or the global market, on one side there was Apple’s iOS operating system and on the other side there was Samsung’s premium Android experience. In such a situation, it was considered very difficult for any third brand to make its place among both the giants and big companies, but OnePlus worked to make a dent in the stronghold of both these companies. Now the question might be coming in your mind that how?
Both Apple and Samsung companies have been launching phones with flagship features in the market at very expensive prices for the customers, in such a situation, OnePlus adopted its Flagship Killer philosophy and its aim was to give premium experience to the customers with flagship features at a low price. The company has not been ruling the Indian market for years, customers liked the company’s flagship killer performance phones due to which the company maintained its dominance in the market.
What is the market share of OnePlus in India and US?
Talking about the initial phase, OnePlus became famous very quickly all over the world. The company’s first flagship phone OnePlus One had crossed sales of 1.5 million units in 35 countries in the first year itself. By 2021, OnePlus accounted for about 22 percent of total smartphone sales in both the US and Europe, but these figures continued to decline due to parent company Oppo’s change in regional strategy.
According to StatCounter, OnePlus has about 1.7 percent share of the total Indian smartphone market by volume, which keeps it out of the top 5 brands. In the premium smartphone segment, the company’s market share has continuously declined in the last few years due to tough competition from Apple and Vivo. According to Wired’s report, OnePlus has a significant share of 0.1 percent in the US smartphone market, which has fallen from a peak of 1.8 percent to 0.1 percent in 2021.
Read this also- OnePlus will not leave India! Full stop on exit news, but the entire phone system will change
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