If you use Instagram to share photos and videos and watch reels, then there is big news for you. Meta on Friday (June 5) launched a new premium subscription plan named Instagram Plus worldwide. In the new plan, users will get exclusive features, advanced insights and many customization tools which are not available in normal Instagram. That means users will get more features and more control in Instagram Plus. However, the company has made it clear that the existing Instagram will remain completely free and there will be no changes for common users. Instagram Plus has been launched keeping in mind those who want to make their social media experience more personal and professional. Instagram CEO Adam Mosseri has also posted a video giving information about Instagram Plus.
Will Instagram remain free or not?
After the launch of Instagram Plus, the biggest question is whether your Instagram will now run for free or not. Clearing this confusion, the company has said that the existing Instagram platform will remain completely free as before. Users will not have to pay any fee for general posts, stories, reels, messaging and other features. Instagram Plus is simply an optional premium service that can be chosen by those who want additional features and more control. This means that those who do not want to spend money will be able to use Instagram as before. The company says that this new plan has been designed to give options to both free and premium users as per their needs.
Key features of Instagram Plus
- Story Spotlight – Your story will get more priority in friends’ feeds.
- Super Hearts – Will be able to send animated and special reactions to friends.
- Multiple Story Audiences – You will be able to create different story audiences for different people.
- Story Extend – The story will remain live for 48 hours instead of 24 hours.
- Story Preview – You will be able to preview the story without interacting immediately.
- Story Rewatch Insights – You will know how many times someone rewatched your story.
- Search Viewer List – You will be able to search a particular person in the viewer list.
- Custom App Icons – You will be able to change the icon of Instagram app as per your choice.
- Custom Bio Fonts – You will be able to show the profile bio in different font styles.
- 6 Pinned Posts – You will be able to pin up to 6 posts on the profile instead of 3.
- Post Directly to Profile – Will be able to post photos or videos directly to profile or highlights, without appearing in followers’ home feed.
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- Advanced Content Insights – You will get more information related to content performance and audience engagement.
- More Personalization Tools – You will get options to customize the profile and app more.
- Exclusive Premium Features – Exclusive tools and features will be available only to subscriber users.
What will you get in Instagram Plus?
In Instagram Plus, users will get many features like Story Spotlight, Super Hearts, Multiple Story Audience, Story Extend. Many such features have been added to it whose purpose is to strengthen the connection with friends and close ones. The Story Spotlight feature will give your story more priority in your friends’ feeds, which will increase the chances of it being seen. Through the Super Hearts feature, users will be able to send special animated reactions which will give a different experience from normal likes. Apart from this, with the help of Multiple Story Audience feature, different story groups can be created for different people. Story Extend feature is also much discussed because through this the story will remain live for 48 hours instead of 24 hours, due to which the content can be viewed for a longer time.
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New insights into seeing and understanding stories
A big advantage of Instagram Plus is its advanced insights features. Now users can see a preview of a story first and will not need to interact immediately. Apart from this, the Rewatch Insights feature will give information about how many times a person has rewatched your story. Along with this, Search Viewer List feature has also been provided, where the user can search the name of a particular person and immediately see whether he has seen the story or not.
Instagram Plus
Profile will become more unique than before
A lot of attention has also been paid to profile customization in Instagram Plus. Users can now choose custom app icons of their choice to change the look of Instagram on the home screen. Apart from this, facility of custom bio fonts will also be available. Another big change is that now users will be able to pin up to 6 posts on their profile instead of 3. With this, important content can be kept at the top of the profile for a long time.
Will be able to post even without appearing in the feed
A unique feature of Instagram Plus is Post Directly to Profile. Through this, users can add a photo or video directly to their profile or highlights, but it will not be visible in the main feed of their followers. This can prove useful for those who want to manage their profile but do not want to send every post to all their followers. This feature is especially important for creators and professional users who use the profile as a portfolio. This will provide more flexibility and control in content sharing than before.
Focus will be on creators and power users
According to the company, Instagram Plus has been designed mainly keeping in mind the creators, influencers and power users. This service can be particularly beneficial for those who want to gain a deeper understanding of their content’s performance and want to differentiate their account. Meta started testing Plus in May and is now rolling it out globally. The company says that more new features will be added to Instagram Plus in the coming months, due to which this service will continue to improve.
Also read: Good news for YouTube-Instagram creators, now your entire content hub will be visible on Google
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