Prime Minister Narendra Modi had released a video message on Instagram on Thursday night on the issue of paper leak. After this video post, almost 10 lakh (1 million) new followers were added to PM Modi’s Instagram overnight. It is being claimed that he is the first political leader in the world who has crossed the historical figure of 10 crore (100 million) followers on this platform.
According to sources, the Prime Minister narrated this incident while talking to the ministers during the cabinet meeting on Friday. After the meeting was over, he informed his Council of Ministers about the priorities of the digital age. The Prime Minister gave clear instructions to all the ministers to strengthen their presence on social media and increase their activity, especially on youth-related platforms like Instagram.
Minister should remain active on Instagram also
PM Modi advised the ministers not to limit themselves to just X (earlier Twitter), but also to be continuously active on Instagram. He directed them to focus on increasing the number of their followers on the platform and continuously share information about the government’s public welfare schemes, policies and important achievements.
The youth of the country are most active on Instagram
While addressing the ministers at the cabinet meeting, PM Modi said that the youth of the country are most active on Instagram right now. Considering the large presence of youth on this platform, there is no better medium than this to communicate to them about the government’s works and schemes.
To effectively convey the government’s achievements to the youth, it is important to connect with them on the digital platforms they prefer.
The video started with the word ‘Friends’.
Prime Minister Narendra Modi posted a short video on this platform on Thursday night. The special thing is that PM Modi started the video with the word ‘Friends’.
View this post on Instagram
This is a form of address that he has often used when speaking to large public meetings and international audiences. This familiar greeting style and ‘reel’ format gave the message a conversational tone, consistent with the style he later encouraged ministers to adopt in order to connect with younger audiences.
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