India’s quick commerce (delivery in 10-15 minutes) sector is expanding rapidly. There is a race to gain market share among companies that deliver groceries, fruits, vegetables, medicines and electronics to customers within a few minutes. Blinkit, Zepto and Swiggy Instamart have emerged as the biggest players in this race. Industry experts estimate that the Indian quick commerce market could reach $83 billion in the coming years.
Blinkit still the king of the market
Blinkit currently remains at the forefront in terms of market share and order volume. The company has the largest dark store network and is delivering the highest number of orders per day. According to FY26 data, Blinkit has a market share of around 46.5%, while it has more than 2,243 dark stores. The company is also considered to be ahead of its competitors in terms of profits.
Zepto is growing fastest
Zepto is currently considered to be the most aggressive player in the sector. The company has expanded rapidly in a short time and has overtaken Instamart in terms of order volume. The company’s revenue is continuously increasing and it is preparing to raise up to $837 million through IPO. Although the company’s losses have also increased with the pace of expansion, investors have confidence in its growth.
Instamart is also not behind
Swiggy’s Instamart is also firmly in this competition. The company is expanding its quick commerce business by taking advantage of its food delivery network. Although it lags behind Blinkit and Zepto in terms of market share and order numbers, the company is continuously expanding its network.
Focus on market share more than profits
Quick commerce companies are currently focusing on increasing market share more than profits. Heavy investments are being made in opening new dark stores, offering discounts to attract customers and strengthening the delivery network. For this reason most of the companies are still in loss.
Customers are getting benefits
Experts believe that customers are getting the biggest benefit from this tough competition. Companies are continuously investing in providing better offers, faster delivery and more products. This competition is expected to intensify in the coming time, because Amazon, Flipkart and other companies are also increasing their presence in this market.
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