The Food Safety and Standards Authority of India (FSSAI) has issued notices to several Food Business Operators (FBOs) for misleading claims and labeling violations. The food regulator has directed these operators who violate the FSSAI Act 2006 to strictly follow the rules and take necessary steps for improvement.
The notice asks for an explanation to be submitted within seven days as to why action should not be initiated under the provisions of the FSS Act 2006 and rules and regulations.
Instructions to strictly follow the prescribed rules
FSSAI said that the complaint against Heritage Foods Ltd is that they have used a misleading claim like fresh paneer, which does not satisfy the conditions prescribed for the use of the word fresh under Schedule 5. FSSAI said that violation of labeling rules has been found and all food business operators will have to strictly follow the prescribed rules.
FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading claims. FBOs are directed to strictly comply with the established regulations and to take corrective measures. #FSSAIAction #FSSAINNotice pic.twitter.com/42OObJyh9p
— FSSAI (@fssaiindia) July 6, 2026
Why did the claim of fresh cheese prove costly?
FSSAI made a post on social media and informed that the claim of ‘Fresh Paneer’ on the product ‘Heritage Fresh Paneer’ was found to be misleading. The regulator says that such words can give wrong information to the consumer. FSSAI clarified that it has sent notices to several food business operators (FBOs) for misleading claims and labeling violations under the FSS Act, 2006.
FSSAI has issued notices to several FBOs for misleading claims and labeling violations. All FBOs have been instructed to strictly follow the established rules and take corrective steps.
Notice sent to other brands also
FSSAI’s action is not limited to heritage only. The regulator has also issued a notice to ‘La Casa Vegan Hazelnut Chocolate Spread’ over its claims of being ‘vegan’, ‘100% organic’ and ‘completely natural’. Along with this, FSSAI has also issued a notice to ‘Sipzer Nutraceuticals Juice Capsule’ for its misleading claims, which states that it is approved by FSSAI and is ‘made with organic vegetables’.
This latest action comes at a time when FSSAI’s crackdown on misleading product claims and labeling practices in the food sector continues.
Earlier notices were also sent to many beverage companies
Earlier, FSSAI had also sent notices to many beverage companies. Objections were raised to brands like Hell Energy Drink, Adrenaline Rush Energy Drink, Red Bull Energy Drink and Sting Energy Drink being sold as ‘energy drinks’. The regulator argues that there is no standard notified for ‘energy drinks’ under the Food Safety and Standards Regulations.
FSSAI also clarified that companies cannot make functional or therapeutic claims such as increasing energy, concentration or relieving general weakness. Such claims will be valid only if they are permitted under the FSS Act, 2006 and related rules.
Strict action against misleading consumers
FSSAI said that all these actions are being taken in the interest of consumers. Its purpose is to ensure that food products do not make claims or labels that mislead consumers or imply unwarranted regulatory approval. The regulator has warned all companies to maintain transparency in labeling and advertising. Strict action will be taken in future if rules are broken.
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