In today’s era, celebrities are not limited to just films, advertisements or cricket. Many big stars have converted their popularity into business and have created business worth crores of rupees through their brands. Bollywood and sports celebrities are rapidly increasing their presence in sectors like fashion, beauty, fitness and lifestyle. According to media reports, the business of these celebrity brands is continuously increasing and many companies have joined the major direct-to-consumer (D2C) brands of the country.
Hrithik Roshan’s HRX is at the forefront
HRX is the fitness and sportswear brand of actor Hrithik Roshan. According to media reports, the annual turnover of HRX has reached more than Rs 1,000 crore. It is counted among India’s biggest celebrity brands in the fitness and activewear segment.
Kriti Sanon and Katrina Kaif
Actress Kriti Sanon’s skincare brand Hyphen has also become increasingly popular. Its gross sales are said to reach Rs 400 crore. Katrina Kaif’s makeup brand Kay Beauty has also made a strong mark in the Indian beauty market. According to media reports, its gross merchandise value (GMV) has reached Rs 350 crore.
Virat Kohli and Ranveer Singh are also not far behind
Former Indian cricket team captain Virat Kohli’s fashion brand Wrogn is also very popular among the youth. According to the report, the revenue of this brand has been recorded at Rs 232.34 crore. Actor Ranveer Singh’s nutrition and health brand SuperYou has reached an annual recurring revenue (ARR) of around Rs 150 crore.
Shraddha Kapoor and Deepika Padukone are maintaining a strong identity
Actress Shraddha Kapoor is associated with jewelery brand Palmonas. The revenue of this brand is said to be Rs 39 crore. Deepika Padukone’s self-care and skincare brand 82°E is also growing rapidly. According to media reports, its revenue is Rs 14.7 crore. However, according to the note given in the picture, Deepika is the co-founder of this brand and her stake in it still remains.
Celebrity business growing on the basis of brand value
Experts believe that the increasing reach of social media, e-commerce platforms and consumer trust are the major reasons for the success of celebrity brands. Today, big stars are not only promoting any product, but are also playing the role of entrepreneurs by creating their own brands. This type of celebrity-based business is expected to grow more rapidly in the coming years.
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