India’s Tourism Ministry on Monday signed a Memorandum of Understanding (MoU) with OTT platform Netflix. Partnership with Netflix is being considered a big step in taking India’s tourist destinations to a new global platform. Let us tell you that Union Tourism Minister Gajendra Singh Shekhawat replied in the Lok Sabha that under this MoU, India’s natural beauty, cultural heritage and heritage sites will be promoted on Netflix.
In fact, the Ministry of Tourism has entered into a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India to promote the country’s tourist destinations globally through cinematic storytelling. With this agreement, the government hopes that India’s tourist destinations will get more recognition across the world and the number of foreign tourists will also increase.
Geographic diversity and natural beauty
Let us tell you that India is known for its culture, history, geographical diversity and natural beauty. For this reason, India is included among the attractive tourist destinations of the world. Under the agreement with the Ministry of Tourism, Netflix will give more space to India’s tourist spots in its content and productions. Due to which the real beauty and cultural color of India will reach the world through films, web series and documentaries.
What did the Tourism Minister say in Lok Sabha
Union Tourism Minister Gajendra Singh Shekhawat gave information about the agreement (MoU) with Netflix in response to a question asked in the Lok Sabha. He said that the Ministry of Tourism has signed an MoU with Netflix Entertainment Services India LLP, the objective of which is to promote Indian tourist destinations globally through cinematic storytelling.
Tourism image will be strengthened
It is believed that this agreement will not only strengthen India’s tourism image, but will also give a new identity to the Incredible India branding. The government says that coming together with a global platform like Netflix will give India a wider audience, which will be inspired to know and experience India from a new perspective.
benefit to the film industry
The film industry is also going to benefit from this agreement. Now filmmakers will be able to shoot at unseen and unheard locations in different states of the country. This will show the real beauty of India in films, and will also boost the local economy and tourism of those states. Besides, employment related to shooting, opportunities for local artists and increase in income from tourism are also expected.
Leave a Reply